Social Media is the latest revolution of the digital world. At present the 30 most used social networks have more than 10,200 million users. In Iridian advise you on the selection and management of social networks that most benefit their company. Furthermore we adapt the Execution Premium model, designed by renowned professors from Harvard University (David Norton and Robert Kaplan) to evaluate, monitor and dynamically adjust their entire strategy of social networks and web positioning .. In the end, you can measure, review and control strategy through the Balanced Scorecard indicators. What can not be measured, doesn´t work!